5 Essential Articles to Help You Find Work as a Freelancer
One of the biggest attractions that freelance work offers is the opportunity to be your own boss. However this can be daunting for newcomers, as it also means running your own business, setting your own hours, and most of all, finding your own work in an increasingly competitive field.
Between 2008 and 2015, the number of freelancers in the UK increased by 36%. In the EU, the number of freelancer workers rose by 45% between 2004 and 2013. In such a crowded community, how can you stand out from the crowd?
Between 2008 and 2015, the number of freelancers in the UK increased by 36%.
So for people who are considering going solo, just starting out, or are more experienced but struggling to make ends meet, here are 5 essential articles to help you find work as a freelancer.
Every freelancer has faced this particular Catch-22 during their career: how do you find work as a freelancer when most only want to hire those who are experienced in freelance work?
But this barrier can be overcome. As Carrie Nicholson at Careful Cents explains, you can still get work. Whether it's by leaning on past experience outside of freelancing, putting together a portfolio, or getting testimonials from past employers, this guide is a great first port of call for people new to the freelancing scene.
In this article and podcast, Kelsey Jones and Danielle Antosz tackle the issue of Client Acquisition head on, from job boards, to platforms, to the golden hen that is referrals.
"platforms are a good way to get an idea of what you want to offer and how (much) you want to charge"
Gain your clients' trust, keep relationships open, and know when you are growing too big for platforms, and you'll find yourself with a host of regular clients in no time.
There is another way to get clients however, and that is on social media. Unlike common assumptions, social media is remarkably diverse, and as a result easy to get wrong.
Constantly posting on your Facebook wall where only close friends can see it isn't going to be productive. Neither is posting the same appeals to the same couple of hundred followers you have amassed on there.
“Groups are a great place to showcase your skills and ability because even when you are helping just one person, hundreds are watching your depth of knowledge and generosity”
Instead, Laurence Bradford writes, utilise Facebook groups, check Twitter hashtags, and keep an up-to-date LinkedIn profile, and you will be taking on offers in no time.
Sometimes, you may have to go the extra mile to get noticed by employers. Jessica Gordon, writing over on The Muse, thinks that going Pro-Bono, and volunteering content or jobs for websites or businesses you love, can help put your work in the hands of employers and pay off in the long term.
No one can work for free forever, but having seen the best work you can do, employers are sure to consider you again for a paid job.
And to finish off we turn to AND CO's run down of the best tips for freelancers looking for work. The guide is comprehensive, and covers everything from the best platforms to advertise yourself, to social media strategy, to where to look for work.
"local publications are always in need of a hand, and are more than willing to pay nice sums of money for spot work"
Of note is the suggestion to try going local, by passing on your CV or portfolio to local publications and businesses, and to approach startups, who are focused on cost-control and will hire freelancers to fill the gaps in their expertise for one off jobs.
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Got some articles that you think would be great in our round-ups? Get in touch with us on Twitter and let us know!
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